Hi, I’m Kingsley Benham.
Thanks for stopping by! I began my career as an assistant editor working for an educational startup while learning my craft. Cut to over ten years later and I still use many of the same principles when I work with clients across industries to make engaging promotional videos, data-driven direct-response ads, and viral narrative content.
Start with a strong hook
Showcase honest humanity
That sounds a little woo-woo, but it never fails, people love seeing real people be real
Use data to improve messaging
Never talk down to the audience
My Approach
I love collaborating with brands to inspire people into action, whether that’s for full coverage foundation, revolutionary supplements, or the latest high-tech gadget. Let’s get people excited!
People first
I believe that a compelling narrative is the foundation of all high-converting content. By leveraging people's natural curiosity and desire to improve their lives, we can strategically build stories that increase conversions and revenue.
Data driven
Creating an engaging story is only the beginning - analyzing our audience’s interaction is just as important. Through a thoughtful iterative process we can hone a message that connects with the largest demographic.